Hey. My mission is to raise global AI productivity.
Change is inevitable. Innovation is non-negotiable.

Close-up portrait of a person
Close-up portrait of a person

Hey. My mission is to raise global AI productivity.
Change is inevitable. Innovation is non-negotiable.

Close-up portrait of a person

AI is changing the way we work. People just don't know how.

I build & help innovation-driven companies turn AI into a strategic advantage — from vision to scalable, pragmatic implementation. I combine AI, Data Science, and Social Psychology to build systems that learn, adapt, and scale human potential.


Founder, CEO, Fractional AI Product Officer / Interim C-Level (AI, Product, Growth)

AI is changing the way we work. People just don't know how.

I build & help innovation-driven companies turn AI into a strategic advantage — from vision to scalable, pragmatic implementation. I combine AI, Data Science, and Social Psychology to build systems that learn, adapt, and scale human potential.


Founder, CEO, Fractional AI Product Officer / Interim C-Level (AI, Product, Growth)

[01] Who I am

I’m Sjoerd de Kreij — a founder and AI strategist helping companies accelerate innovation through AI, data, and behavioral insight. As a Fractional AI Product Officer and C-level leader, I bridge strategy and execution to turn ambitious ideas into products. My mission: raise AI productivity and help organizations thrive in the age of AI.

I’m Sjoerd de Kreij — a founder and AI strategist helping companies accelerate innovation through AI, data, and behavioral insight. As a Fractional AI Product Officer and C-level leader, I bridge strategy and execution to turn ambitious ideas into products. My mission: raise AI productivity and help organizations thrive in the age of AI.

"Change is inevitable. Technological innovation is the only way we can solve our problems as a society. Without productivity gains, inflation and welfare state are unsustainable"

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Sjoerd

Founder & CEO

"Change is inevitable. Technological innovation is the only way we can solve our problems as a society. Without productivity gains, inflation and welfare state are unsustainable"

Close-up portrait of a person

Sjoerd

Founder & CEO

"Change is inevitable. Technological innovation is the only way we can solve our problems as a society. Without productivity gains, inflation and welfare state are unsustainable"

Close-up portrait of a person

Sjoerd

Founder & CEO

[02] What I do

Most organisations struggle with innovation and forget moving forward. I help hem go forward, fast.

Most organisations struggle with innovation and forget moving forward. I help hem go forward, fast.

AI Leadership

Hands-on executive guidance as Fractional AI Product Officer or Interim C-level

AI Leadership

Hands-on executive guidance as Fractional AI Product Officer or Interim C-level

AI Leadership

Hands-on executive guidance as Fractional AI Product Officer or Interim C-level

AI & Product Strategy

Translate AI potential into a clear, actionable product roadmap — from vision to shipped outcomes.


AI & Product Strategy

Translate AI potential into a clear, actionable product roadmap — from vision to shipped outcomes.


AI & Product Strategy

Translate AI potential into a clear, actionable product roadmap — from vision to shipped outcomes.


Behavioral Adoption

Combining social psychology with product design to ensure AI systems are not just built, but used, trusted, and loved.


Behavioral Adoption

Combining social psychology with product design to ensure AI systems are not just built, but used, trusted, and loved.


Behavioral Adoption

Combining social psychology with product design to ensure AI systems are not just built, but used, trusted, and loved.


Data-Driven Decision Making

I bring structure, measurement, and clarity to innovation — aligning teams around evidence, not opinions.


Data-Driven Decision Making

I bring structure, measurement, and clarity to innovation — aligning teams around evidence, not opinions.


Data-Driven Decision Making

I bring structure, measurement, and clarity to innovation — aligning teams around evidence, not opinions.


[03] Work

Sjoerd has been a pragmatic leader at several multi-billion Euro companies, specializing in growth and product teams with an AI edge. Known for .., he has earned recognition for founding Typetone being the first generative AI startup in the Netherlands.

Sjoerd has been a pragmatic leader at several multi-billion Euro companies, specializing in growth and product teams with an AI edge. Known for .., he has earned recognition for founding Typetone being the first generative AI startup in the Netherlands.

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©2026 sjoerddekreij

Monday, 10/20/2025

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Close-up portrait of a person

How can I be valuable to you?

Follow me on

or get in touch by

©2026 sjoerddekreij

Monday, 10/20/2025

Picture of houses on a hill
Close-up portrait of a person

How can I be valuable to you?

Follow me on

or get in touch by

©2026 sjoerddekreij

Monday, 10/20/2025

Picture of houses on a hill