AI is changing the way we work. People just don't know how.
I build & help innovation-driven companies turn AI into a strategic advantage — from vision to scalable, pragmatic implementation. I combine AI, Data Science, and Social Psychology to build systems that learn, adapt, and scale human potential.
Founder, CEO, Fractional AI Product Officer / Interim C-Level (AI, Product, Growth)
AI is changing the way we work. People just don't know how.
I build & help innovation-driven companies turn AI into a strategic advantage — from vision to scalable, pragmatic implementation. I combine AI, Data Science, and Social Psychology to build systems that learn, adapt, and scale human potential.
Founder, CEO, Fractional AI Product Officer / Interim C-Level (AI, Product, Growth)
Selected highlights
'Present
Selected highlights
'Present
[01] Who I am
I’m Sjoerd de Kreij — a founder and AI strategist helping companies accelerate innovation through AI, data, and behavioral insight. As a Fractional AI Product Officer and C-level leader, I bridge strategy and execution to turn ambitious ideas into products. My mission: raise AI productivity and help organizations thrive in the age of AI.
I’m Sjoerd de Kreij — a founder and AI strategist helping companies accelerate innovation through AI, data, and behavioral insight. As a Fractional AI Product Officer and C-level leader, I bridge strategy and execution to turn ambitious ideas into products. My mission: raise AI productivity and help organizations thrive in the age of AI.
"Change is inevitable. Technological innovation is the only way we can solve our problems as a society. Without productivity gains, inflation and welfare state are unsustainable"

Sjoerd
Founder & CEO
"Change is inevitable. Technological innovation is the only way we can solve our problems as a society. Without productivity gains, inflation and welfare state are unsustainable"

Sjoerd
Founder & CEO
"Change is inevitable. Technological innovation is the only way we can solve our problems as a society. Without productivity gains, inflation and welfare state are unsustainable"

Sjoerd
Founder & CEO
[02] What I do
Most organisations struggle with innovation and forget moving forward. I help hem go forward, fast.
Most organisations struggle with innovation and forget moving forward. I help hem go forward, fast.
AI Leadership
Hands-on executive guidance as Fractional AI Product Officer or Interim C-level
AI Leadership
Hands-on executive guidance as Fractional AI Product Officer or Interim C-level
AI Leadership
Hands-on executive guidance as Fractional AI Product Officer or Interim C-level
AI & Product Strategy
Translate AI potential into a clear, actionable product roadmap — from vision to shipped outcomes.
AI & Product Strategy
Translate AI potential into a clear, actionable product roadmap — from vision to shipped outcomes.
AI & Product Strategy
Translate AI potential into a clear, actionable product roadmap — from vision to shipped outcomes.
Behavioral Adoption
Combining social psychology with product design to ensure AI systems are not just built, but used, trusted, and loved.
Behavioral Adoption
Combining social psychology with product design to ensure AI systems are not just built, but used, trusted, and loved.
Behavioral Adoption
Combining social psychology with product design to ensure AI systems are not just built, but used, trusted, and loved.
Data-Driven Decision Making
I bring structure, measurement, and clarity to innovation — aligning teams around evidence, not opinions.
Data-Driven Decision Making
I bring structure, measurement, and clarity to innovation — aligning teams around evidence, not opinions.
Data-Driven Decision Making
I bring structure, measurement, and clarity to innovation — aligning teams around evidence, not opinions.
[03] Work