https://www.sjoerddekreij.com/thoughts Insights on AI, productivity, innovation and building companies. en https://www.sjoerddekreij.com/thoughts/how-work-has-to-change-around-ai https://www.sjoerddekreij.com/thoughts/how-work-has-to-change-around-ai Wed, 23 Sep 2026 09:00:00 GMT Most companies add AI to the work they already have. The bigger shift is rebuilding the work around AI, and that will change what jobs look like more than most people expect. https://www.sjoerddekreij.com/thoughts/why-ai-adoption-fails https://www.sjoerddekreij.com/thoughts/why-ai-adoption-fails Wed, 23 Sep 2026 09:00:00 GMT Most companies already have the tools. What they usually don't have is anyone inside who is better off when the tools get used.